If we were poor, we didn't know it 'cause I guess you don't miss what you never had. So, you know, we made do with whatever. We used to make our own toys, and we used to play with spinning tops and marbles. A pocket full of marbles, and you were rich - you didn't worry about no money.
A small child from a developing country has the advantage, from a very early age, of having access to toys which structure his mind, which constitute a sure advantage over the little African child who has never even held a modern toy.
One of my favorite things was I got to work with Avi Arad on a movie for Sony, and we don't realize this, but he's the reason toys were sold off of cartoons, more or less. He created the Gobots!
When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.
Here's what I'll say: some toys should be movies, and some toys should not be toys, and I'd like to believe we know the difference between those two things. The movies that work, work when there is a story there that you can take the toy out of, but when you put the toy in, it becomes an even more amazing experience for whatever reason.