I have one of those Garmin watches, and I'm OCD about downloading my runs no matter where I go. I used it on an 18-mile run in Paris, a 12-miler in the mountains of Montana, a couple of runs in the Bahamas. Wherever I am, I try to run. That's what's so great about it.
Downloading a song for free is the easiest way to get all kinds of music. Everything else is tough and I am sure, even if people wanted to buy music, they won't be able to because they will not understand the way to buy music online. It is a very complicated process.
I have no problem with people illegally downloading stuff. I'm not going to drive hard into 'You should buy my stuff,' because really, it's inevitable. If you like a song, you're going to download it for free. I have no problem with that.
Downloading is definitely on the rise, but not because it's free - that's probably third on the list - but because it's immediate and the selection is virtually unlimited.
The diversity of content is now offered from streaming and downloading, so young people are really not going to theaters because they don't see any particular benefit.
Russian young people spend countless hours online downloading videos and having a very nice digital entertainment lifestyle, which does not necessarily turn them into the next Che Guevara.