When I arrived in Ford, a decision was made to sell many marquee brands. This was because 85 per cent of the sales were from Ford and Lincoln brands. We were clear that for the company's strong future, we needed to focus on the Ford brands.
Ford had a number of different strategies over the years that they thought obviously made sense at the time, just like all the different brands, and also the regional operations.
We try hard to provide the best user experience possible, and that means the best ads possible, so we work with the brands to come up with the best images.
It's unfortunate when I see brands spending a lot of time and money on creating online content that hardly anyone watches.
I only ever involve myself with brands I truly adore.
Bring your kids along next time you go to the grocery store and ask them to help find the price per unit for the general grocery items. By comparing brands and looking for the best prices, kids will get in the habit of looking for deals and understand the value of the dollar.
I look up to Gigi Hadid. I love where she's taken herself, I love what brands she's working on. I respect her because I understand... I mean, girls like her open the doors for girls like me. So all I can do is thank her.
When I started doing television, I was very aware my clothes would be obvious and it was a great opportunity to promote brands which are made with respect to people and the environment.
With celebrity being our new religion, it's increasingly difficult to start up on your own. Talented young designers are more likely to either go and work for celebrity brands or huge fashion houses than ever before.
I'm pretty relaxed with my skincare. I really like two brands: Tata Harper and Ren, which is a natural skincare line. I use lotions, and I use Dove soap.
