I might want to open a hotel and design all the rooms. Or maybe a museum that lets me curate all the events.
I'll buy an old jacket and attach gold buttons and a couple royal patches. Or I'll find an old busted sweatshirt, tear out the zipper, and replace it with a $700 zipper. I make things my own.
When you're a new person and a new idea, you get invited to all these different things, and everybody wants a piece of you. And you want to be polite and say yes to everything, but it gets dangerous.
I take references from the past and flip them.
I've made sure to always update my web properties constantly - Twitter, Facebook, Tumblr, my Hypebeast blog... making sure I divided content across all of them to keep each outlet fresh to keep people coming back.
People are always looking at their phones and computer. It's the first place people turn in the morning and where everyone's keeping in touch and getting their news.
I always tell myself, 'When I'm working on my record, I won't cut my hair.' I get so focused on the music that I'm not really going to the hair shop and getting cut up. I just have one thing to focus on.
I'm not on a record like some rapper trying to boast about my clothes or where I'm from. I'm creating stories, experiences, the way places make me feel, the way a person makes me feel.