I'm honest and fair, but I don't dispense false kindness.
The parents that we speak to, and the parents that are our customers, are very comfortable with the way that McDonald's fits into their lives.
Bringing out service staff on to the dining floor does change the atmosphere.
Our customers, system, and shareholders are best served when we direct our focus and energy towards executing against these critical customer expectations.
My motivation at the moment is around knowing how it feels to turn a business around, and I can't wait to have that feeling again.
Chicago is a wonderful, vibrant city with wonderful food cultures to it, wonderful talent downtown.
Ultimately, the bread and butter of McDonald's is delivering great service, great quality food, at affordable prices day in and day out.
The consumer is going through a period around the world of uncertainty - whether geopolitical uncertainty, economic uncertainty - and that makes them a little nervous as well.
It makes me sad there is still some intellectual snobbery out there.
The business cannot ignore what customers are saying when the message is clear: We're not on our game.
Me and my mate used to go across the park, jump on the Met line to get the Tube into Harrow. There was a sports shop we always used to go into, and there was a McDonald's. We used to go off with three or four quid in our pocket. That would cover our train fare, mooching around Harrow, and going to McDonald's.
Consumers, when they've only got a couple of quid left in their pockets, are choosy about how they want to spend it.
When you expand a business as fast as McDonald's did, part of the strength you have is the process and the efficiency.
Whenever you want a radical shift, it rarely happens.
Ultimately, we're in the service business. We will always have an important human element.
When you're in a turnaround situation, you cannot incrementalize your way out of it.
When you get an invitation to come back and be part of the team that will be the architect of the next generation of growth, when you get an opportunity in a business of the size and scope of McDonald's, that's incredibly attractive.
The McJob tag is misleading, and demeaning to our staff and franchisees.
Ordering should be the most enjoyable experience, but at McDonald's, it can be one of the most stressful points in time.
The average customer comes into McDonald's three to four times a month, and I'm absolutely convinced that can fit in very comfortably into a balanced diet.
