Without naming names, you can take some of the biggest artists of the last 25-30 years and point to those moments where they thought they were going to be movie stars, put the entire weight of a film on their back, and it failed. And some of them didn't recover from that.
A lot of times in a record company environment, it's, 'All right, go out on the road, go get some experience, come back in six months, and we'll see where we are.' I've erased that. Now it's, 'This is what we're working on today. I expect you to come in tomorrow and address this and be better.'
When we grew up, we couldn't wait to get our hands on cars, work with them, change the look of them. Now you see kids being like, 'I'll just take the Uber,' or 'Oh, I don't even have my driver's license yet.' I'm like, 'Ugh, who are you people?'
Winning 'American Idol' really anoints you the opportunity to have a great career; it does not anoint you a career.
So much time and attention has been spent on streaming that we've really gotten away from some of the things that we could have, energywise, put into working together with radio more closely for terrestrial.
Some people are just gifted with a great voice, other people are gifted with great emotion, other people are gifted with great engagement - when you find all of those things in one package, you have Taylor Swift.
We came up with all these crazy ideas that Taylor Swift could be the biggest artist in the world - and it came true - and that we could have five labels and become the biggest independent record company in the world - and it came true.
When we first started, I had the time to personally live every project. As I continue to build the company, I've learned much better ways to delegate and let the executive team run. It's just as exciting for me to see the executives succeed as it is the artists.
I don't know that you can set out to be a brand. For us, it happened very organically, and we never rushed it or leaned on it too hard. I felt a true culture had started to emerge several years into the Machine, so we started trying some things, starting with simple stuff like cool merch.
Relationships feed on credibility, honesty, and consistency.