Crafting covers so many areas and over the last few years, we have seen a real boom in the U.K. in terms of people adopting craft as a hobby.
Michaels is probably the most respected craft retailer on the planet so to be working with them is a fantastic honour, and it will go a long way in helping us boost U.S. sales.
Of course, juggling a career and a baby is tough but, as it's my business, I pick and choose.
In the U.K., we have a lot of independent traders, as well as the Hobbycraft chain, but the U.S. has four of five big chains, which makes crafting very accessible for people and makes it a totally different proposition.
The TV work is so dynamic. You are in front of the cameras, but you are also educating people and genuinely really excited about showing off your products.
For all we are a manufacturer, we've always had a lot of communication with the consumer.
I've always been very passionate about investing time in and sharing my expertise with other entrepreneurs.
All the other students were going to flash firms in London, but I'm a real homebody and was determined to stay in the North-East.
I have learnt this over time, that Peter Jones, you've gotta watch him.
While we might now have expanded into the U.S.A. with our California office, I'm a Coundon girl born and bred and proud that Crafter's Companion is based in the North East of England.
Someone suggested elocution lessons but there is no way I am changing my accent, I'm proud of my roots.
A good 60 per cent of my time I spend travelling, mostly to the U.S., Canada and Germany.
Although I was not a crafter before starting the business, I find it relaxing.
The major gripe I heard was from people who made beautiful cards but couldn't find envelopes to fit them. I realised that if I could provide a product that would make envelopes in any size and out of any paper, I could hit the jackpot.
It's a myth that you need thousands of pounds to start a business.
Just because I'm a lot wealthier now doesn't mean I want my kids to grow up differently to how I did.
I get people coming up to me and telling me that they are proud of me for what I've achieved. That is lovely.
I grew up in a little pit village on the outskirts of Durham.
Both my parents ran small businesses and it undoubtedly made me the person I am today because I've only ever known them work incredibly hard.
I was the kid at school who wore clothes from charity shops.
