The news as entertainment is the real danger, because the truth or accuracy of what it is reporting becomes irrelevant.
As authors, we're all trying to fight against obscurity and outside distractions, but it's a tough battle.
We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'
If you're shameless enough, you can sell anything.
Growth hackers are typically computer engineers that build great marketing ideas into the product during the development process.
The process for finding, creating, and consuming information has fundamentally changed with the advent of the web and the rise of blogging.
Public relations and marketing are something companies do to move product. It is not meaningful. It is not cool. Yet because it is cheap, easy, and lucrative to cover, blogs want to convince you that it is.
Watching well-meaning authors follow in the footsteps of someone going in the wrong direction breaks my heart.
There has to be something about your business that gets you excited. Otherwise, you probably wouldn't have spent your precious - irreplaceable - time on it.
If you run a business that isn't cutting edge or doesn't naturally stick out of the crowd, it's your job to be different and get attention.
The reality is that the economic situation for millennials is not a good one.
When I dropped out of school at 19 to start my first job in Hollywood, I didn't know anything, and I had no idea where I'd end up. Thankfully, I was attached to some smart and forgiving people who let me learn under them.
The greats - they protect their sleep because it's where the best work comes from. They say no to things. They turn in when they hit their limits. They don't let the creep of sleep deprivation undermine their judgment.
Growth hacking isn't some proprietary technical process shrouded in secrecy. In fact, it has grown and developed in the course of very public conversations. There are no trade secrets to guard.