When coffee prices fall below production costs, farmers are often forced off their land, and they lose their homes, everything. With fair trade, farmers get a fair price for their harvest with a guaranteed minimum, so they can invest in their crops.
The biggest problem was convincing my father that organic food was worth eating. All he could think of was the nut loaf with yeast gravy that my mother made in the Seventies.
Basically, what we've done is, every year we take half the money and allow people who've helped us in the industry to give it away. One year, the ladies who put the pretzel bags in the boxes got to give it away.
I grew up shopping from farm stands. Dad taught me how to smell a good cantaloupe and thump a watermelon for ripeness.
Barley malt has a really deep, rich taste. A lot of manufacturers have switched over to corn syrup over the years because it's a cheaper sweetener, but it doesn't have the flavor.
Have you ever read the back of the Newman's Diavolo pasta sauce? Dad on the front is dressed like the devil with a little beard and horns. He says that he sells his soul to the devil for the recipe. It was banned in the South. They thought it was an abomination.
I believe in the protection of the environment that supports us all.
I know I could make a difference by supporting the right causes.
I used to tell people my father was a plumber, because that would mean we had a normal life.
I want our company to leave a legacy of learning to find the balance between what's good and what's good for you.
My background is in biology. Before getting into the family business, I worked at the Predatory Bird Research Group at the University of California at Santa Cruz, fundraising for them.
After getting recognized in public from my picture on our pretzel bag, I can understand not wanting to be in the public eye. It has given me a public persona I had always avoided as a child. I do it because it's for a good cause.
Education is very important, and the botanical garden is the place to do that. I grew up in a semi-rural area and learned from that being my playground.
Daddy was like a lot of people who kind of turn their noses up when you say the word 'organic.'
My dad hates doing PR, so I volunteered to do this for him.
When I was at home, I always cooked, and I usually cook over all the holidays. I always used organic.
I spent my whole life avoiding the public eye. At these food shows, I'm open quarry again.
I have great expectations for our company; pretzels were just the beginning.
To grow a tomato or a pepper and prepare a meal from your labor and care is primordially satisfying.
By the time I grew up, acting just seemed like something I'd already done. I had absolutely no interest in it, even though some people thought it would be my calling.
