If you're biking more and walking more, you're going to be happier and healthier. And you'll probably feel better if you take out less garbage, as most of us feel pretty crappy about that. But I don't think we can mistake those acts for doing what it takes to address a crisis at a global level.
We live in an interconnected world, in an interconnected time, and we need holistic solutions. We have a crisis of inequality, and we need climate solutions that solve that crisis.
In a marketplace where it's so easy to produce products, where your competitors can essentially match you on the product itself, you need to have something else. You need to have an added value, and that added value is the identity, the idea behind your brand.
As I explored Trump's inextricable relationship with his commercial brand, and its implications for the future of politics, I began to see why so many of the attacks on him have failed to stick - and how we can identify ways of resisting him that will be more effective.
If you look at the polling around climate change in this country before 'Sandy', that was kind of the low point in terms of Americans believing that climate change was real and that humans were causing it.
I had maybe watched 'The Apprentice' a couple of times. I didn't know that in later seasons they deported half of their contestants into tents in the backyard. They called it Trump's trailer park.
While everyone is focused on security and civil liberties, Trump's Cabinet of billionaires will try to quietly push through even more extreme measures to enrich themselves and their class, like dismantling Social Security or auctioning off major pieces of government for profit.
There is a triple layer of jargon when writing about climate change. You have the scientists, who are very cautious now because of the amount of climate denial. Then you have the U.N. jargon - I had to carry around a glossary of terms. It was like an alphabet soup.
Here in Canada, the people who oppose the tar sands most forcefully are Indigenous people living downstream from the tar sands. They are not opposing it because of climate change - they are opposing it because it poisons their bodies.
As I was writing 'The Shock Doctrine', I was covering the Iraq War and profiteering from the war, and I started to see these patterns repeat in the aftermath of natural disasters, like the Asian tsunami and then Hurricane Katrina.
I am not saying Russia is not important, but Trump's base is very well defended against that: 'the liberal media is out to get him', 'it's fake news', and all the rest.
I don't think you can understand Trump's relationship to his voters and how he gets away with what he gets away with, without understanding the pact between a lifestyle brand and its consumer base and how that really transformed the global economy in the 1990s.
A large-scale crisis - whether a terrorist attack or a financial crash - would likely provide the pretext to declare some sort of state of exception or emergency, where the usual rules no longer apply.
Africa is poor because its investors and its creditors are unspeakably rich.