I've never met a client who wants to be the worst.
People who are visiting Long Island find it's very beautiful, and they are quick to try Long Island foods, wines and other products.
If the FBI is now in charge of bad taste, we're all doomed.
Sometimes you have to scare people to save their lives. But I'm very much against it if you're trying to sell a product.
People don't generally like advertising that takes a stand.
It is now possible to target adverts to the right person at the right time in the right place. But that is not enough.
Money is being wasted on adverts that go right over a consumer's head. They may win awards at Cannes, but they lose at the cash register.
The Google model of targeted advertising is appealing because it claims to cut down on waste. We need to ask how that efficiency can be brought to creative process.
The Internet is king. Newspapers are dead or dying. Magazines are shrinking every day. Ad budgets are being cut. The bottom line is now the only line in advertising.
I'm a driver, and I love it.
There are no client conflicts, only bad explanations.
I don't remember most of the '60s and '70s.
Imagine there wasn't photography. Where would we be? How would I remember what I looked like as a kid? It links us all. It keeps us all together; it's what our history is.
Most account guys live with fear in their hearts.
The establishment can't change. It can't give people anything different; it can't make the turn.
In my world - advertising - the Super Bowl is judgment day. If politicians have Election Day and Hollywood has the Oscars, advertising has the Super Bowl.
My grandmother would start making her meat sauce at 7 in the morning on Sunday, and within five or six hours, that smell would be all through the house.
I couldn't get along with the French.
I think it's good to have switched to a much more visual world and that people are not all that interested in words.
I have very talented art directors in my agency who start out telling me, 'Well, this is what the picture is... ' I ask, 'Well, what's the headline?' and they say, 'We haven't done that yet, but it looks this way.' But I'm still writing copy, almost every day.
