That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in.
Everybody makes a lot of money when the French come to town.
Did I grow up thinking I'd ever be paged at the Beverly Hills Hotel? Did I ever think I'd make so much money writing ads? No.
The object of advertising is to get people to feel better about the product you're selling.
Almost everything looks better from a distance, Long Island included.
I'm waiting for the candidate who says, 'I'm keeping things exactly the way they are. I like it this way.'
Thank you for making me nouveau riche.
It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.
I came from a poor family in Coney Island. I learned to write by reading the 'Post.' This was my education.
I was the first advertising person who people could identify with.
I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.
Life was easy was back in the days before human resource departments controlled business and someone decided we all should be politically correct.
In the '50s and '60s, a family's first child went into the priesthood, the second went into the military, and the third child was an idiot and wound up in advertising.
I don't want people ever to think I'm not in advertising. It's such a business of enthusiasm that if you're not totally excited about it, you should leave it.
I don't like to work for politicians because I hate to work on anything that you can't give back if it doesn't work. I sell products. I do a commercial for, say, Meow Mix, and you don't like it, you get your money back. You can return it. Politicians, you can't return. You're with them for four more years. And that's scary.
Advertising is what I do. It's got me everything I have, and I'm not going to leave it.
I grew up in Brooklyn, N.Y., and I'm a great believer that you can't have too conservative a President nor too liberal a Supreme Court. So I'm a walking contradiction. I believe that you should try to really protect people's rights in every way, and also, people should be allowed to do what they do.
Probably the best advertising jobs of all are done by governments to convince people to go to war.
If people ever talked the way advertising sounded, they would be put away.
Once people feel comfortable with something, they say, 'Let's try it.'
