We still see that people don't really realize that electric cars are here right now. And when we show up with an actual vehicle, and you see it drive away under its own power, it's still kind of a jaw-dropping moment for a lot of people.
We're looking for the early adopter who considers style to be an important part of the purchase decision. But they'll be getting a practical car with plenty of trunk space they can use for picking up building supplies at Home Depot.
There is a new hunger in the air for automotive design and looking to where automobiles are going in the future. Tesla will capture this through good design and engineering.
Sports cars from the '50s and '60s are my favorites.
My sister has kids, including two in baby seats, and she drives a minivan. I had to climb over the car seats to get into the back seat, and it seemed ridiculous to have to do gymnastics to get in and out of the car.
My mom marched into the reservation tent and reserved a Model X for herself. She drives a Jeep; she has four grandchildren. She didn't ask my dad. She just went ahead and did it.
We have an opportunity with the Model S to refine the design language, the surfacing, and all aspects of functionality.