Somewhere along the way, when we were building social media products, we forgot the reason we like to communicate with our friends is because it's fun.
It's important to be thoughtful and mindful about the things you say to other people.
We built our business on creativity, and we're going to have to go through an education process for the next five years to explain to people how our users and that creativity creates value.
Online one day, you log in, and you realise, 'This is not me.' Everything you're posting, you're doing it in the context of everything you've posted before. Let's delete everything, save the stuff that's important, and then you only have to organise the one per cent that's worth keeping.
The essence of conversation is not which media format we choose to talk to each other with, so we don't differentiate between snaps and chats. It's just someone wanting to talk to you.
Talking with pictures and making memories is universally appealing.
I don't want to disrupt anything. We never conceive of our products as disruptive - we don't look at something and say, 'Let's disrupt that.' It's always about how we can evolve this and make this better.
It would be better for everyone if we deleted everything by default and saved the things that are important to us.
The feed was probably the biggest innovation in social media of late. But the interesting thing about a feed is that the more content you consume, the farther in time you go.
Typing and read receipts make a lot of sense for messaging. You write a letter, you put it in an envelope, you send it to a friend, and you want to know when they get it. It's like FedEx - they let you know when the package gets dropped off.