The creative people I admire seem to share many characteristics: A fierce restlessness. Healthy cynicism. A real world perspective. An ability to simplify. Restraint. Patience. A genuine balance of confidence and insecurity. And most importantly, humanity.
I really care about leaving a trail of goodness wherever we can.
Creativity is a game changer. That's true of society, in advertising and in life.
We're in the business of influence. And if we're going to be in partnership with anybody, I want it to be with people who have amazing access and influence.
We win more business, not because of pitching but because clients say, 'We like the work you're doing.'
If you're advertising on Facebook, the work you're doing should be made better by being on Facebook. You can't just be repurposing old TV commercials and hoping to get traction; that's very primitive. The question, always, is, 'How is this idea made better by this medium?'
It's one of those weird things where I'm always curious about what's next. It's not just an empty restlessness, I try to appreciate things as they're going along and in the moment, but when things are good, I'm always anxious about how I can better that or take it on further.
Our ambitions are not limited to quarterly results. Our ambitions are linked to a belief in what we do. And one of the definite privileges of success is being able to see beyond yourself.
It seems like not a lot of the world's issues can be solved by big government. But they can be solved by brands, and brands putting their best foot forward need advertising.
I'm kind of like both of them: My mother grew up wanting to save the world, and my father grew up wanting to rule the world.
People who want to express themselves effectively can learn a lot from the hard-won concision of the copywriter.
The thing I believe is we are good if our peers think we're great. But we are great if the real world thinks we're good. And there's a huge difference.
Being the youngest of five boys with a younger sister, being the only one who didn't go to university, I had to prove it was the right decision to go into advertising.
The chaos of two cultures merging is the best time to forge a new identity to unify people, because everyone is looking for answers and everybody's looking for leadership. That's when there's an opportunity to say, 'OK, this is what we stand for.' People aren't set in their ways because everything is up for grabs.
I don't want to sound too worthy here, but I want to do something that honestly contributes something positive to society.
I haven't lost that quest and that thirst to do something great.
There are few forces for good as extensive and important as the United Nations. Being able to work with them and other global aid organisations for World Humanitarian Day is a humbling and extraordinary opportunity.
The majority of advertising agency creatives are creative people, but we've disciplined ourselves to think within traditional formats. I want to change that.
Before the term 'viral video' came out, we used the mass media to our advantage.
There are certain people throughout my career I've earmarked as smart people I would like to work with. And I'm not just talking about advertising people.