As far as what makes a viral video, then it's gotta be something that you've either never seen before, a fresh piece of comedy, or something that relates to something topical.
Consider the social proof of a line of people standing behind a velvet rope, waiting to get into a club. The line makes most people walking by want to find out what's worth the wait. The digital equivalent of the velvet rope helped build viral growth for initially invite-only launches like Gmail, Gilt Groupe, Spotify, and Turntable.fm.
If there is a viral video on the Internet, you know it's on YouTube. You can search for it, find it, see the view count, and then take that link and share it with whomever you want. That's what we are doing for images.
We're trying to be a content destination for viral images and to be an entertainment destination in general.
There are all sorts of inventive ways to get your film out there: sometimes via the Internet, sometimes via viral screenings in people's living rooms across the country.
I wanted to do a sports movie and discussed the same with my friend Jagdeep Sidhu, who is the writer of 'Harjeeta.' In the same year, the picture of Harjeet sleeping with the world cup went viral and caught Jagdeep's attention.