I've been very, very lucky because I've had so many great mentors.
Very early on, when I was in my twenties, Steve Jobs convinced me to quit college. He talked to me after I had spent about a year in Michigan studying the history of art.
I think Steve Wynn, who was like my mentor and a second father, has been a great inspiration. He's a great mentor because he's a guy who's had great business success but also has always been driven by creativity - and inspired creativity.
I think the reason why video games are more popular as entertainment in difficult economies is that the cost per hour of video games is lower than any other form of entertainment.
When I got to Activision, it was like a carnival. They had a recycling container filled with cans and a sign over it that said 'Activision Takeover Defense Fund.' Activision was making games based on passion and gut instinct. We needed to develop games based on P&L statements and what was going to sell.
What I'm good at is making sure we have the best resources, the best talent, the best marketing, and the best access to distribution.
I never studied business. It's either in your DNA, or it isn't.
It's very easy to criticize the CEO of the market leader.
You put some things out there. Some work, some don't, and then one really takes off, and that pays for your failures. Then you go on to the next one.
I'm not really a music person.
We've always operated under the belief that you could run a video game business as professionally as you could run a consumer packaged goods business, and you wouldn't diminish creativity.
We don't view the App Store as a really big opportunity for dedicated games.
The audience for 'World of Warcraft' is a pretty committed group of players.
