Our responsibility is to deliver the most compelling content to our players. and if we do that, the audiences are there.
How do you expect people to actually join the military if, when they leave the military, they can't integrate back into the free market they're supposed to be protecting?
Activision Blizzard has always been about inspiring play, competition, and community for our fans and employees, and that hasn't changed.
When employees can bring their full selves to work, we get the full benefit of all their perspectives and experiences.
The Call of Duty Endowment is a natural philanthropic extension of our brand.
Don't focus on reaching the C-Suite. Focus on doing great work and serving your customers and community. That's how you can find the right opportunities and get the skills and experience to get to the top in your career.
Our mission is to inspire audiences to play, connect, and compete by making the most engaging entertainment in the world, and our talent evaluation process ensures that each new hire shares that commitment.
The ways that you innovate within a franchise are not inconsistent with the ways that you create new franchises.
Professional gaming competitions are creating celebrities who are recognized and revered as athletes were in prior generations. Spectator gaming is becoming as popular as mainstream sports.
To allow our audiences to watch more professionally produced video content, we acquired Major League Gaming - MLG - and we expect MLG to become the 'ESPN of Videogames' with a focus on the celebration of gamers, both amateur and professionals.
What you do in film and television is really different than what you do in video games.
We'd love to see Led Zeppelin on 'Guitar Hero.'
We have an obligation to provide a return for our shareholders.
As business models evolve, as the way you distribute content evolves, as the ability to do things online changes in terms of pricing or trial or sample, I think we've definitely always been out in front of the rest of our competitors.
Treyarch contributed so significantly to the multiplayer technology that's in 'Modern Warfare 2,' and they didn't really get the credit for that.
I ran a hot-dog-and-soda stand at Little League, and I started a business planning parties in high school.
I really like video games, and that passion has never really gone away.
If I go play 'Modern Warfare,' I'll find a hundred different things I'd like done differently. And I don't have the discipline to not express my opinion.
If you talk to people about the history of the games business during economic downturns, they'll tell you that it's a recession-proof industry.
I think running Apple is a great job, but it suits Steve Jobs so well. I wouldn't want to be the person that ran Apple after Steve, but he has a great job.
