I always have a ping-pong table in the studio. If you're with an artist and you notice the situation is going south a little bit, it's like, 'You wanna play ping-pong or foosball?' Or, 'You wanna go grab somethin' to eat?' And then you just like talk to them and relax them and get them comfortable and get yourself comfortable.
I used to cold call labels and pretend I was one of their artist's attorneys. I'd say, 'This is Jay-Z's attorney, we need to speak with Craig Kallman,' you know, owner of Atlantic, and they'd say, 'Right away,' and then I'd be like, 'Please just listen to my demo tape!'
I try to listen to over a hundred different songs a day. I listen to every single thing. If you're just listening to pop music, you're just gonna make pop music. I listen to Adele, Yo Yo Ma, Gucci Mane.
I don't listen to the radio, cause I don't have a driver's license. But if I'm in L.A. or somewhere where we have to rent a car, I'll hear my songs. Sometimes I hear them when I'm in stores, and I'm still like a little kid in a candy shop: 'Oh my God, that's my song!' I don't know how that could ever get old.
I'm not particularly good at anything. I'm not an incredible guitarist or piano player or songwriter. I think what I do is, when I notice someone is really good at something, I try to get that out of them.
I'm not deciding what the artist is going to write about because it's the artist. They're gonna have to sing that song for the rest of their life. When they're old and they're 80 and they have their show in Vegas, they're gonna have to sing that song for the rest of their life.
I just want to sound different than everyone else. I don't care if it sounds bad. I just want people to be like, 'Yo, that dude Benny was different.' Even if it sounds awful, at least they can't say, 'Oh well, I've heard that before.'
I can be at my house sitting there making music alone, and every single time I've ever done that the first thing I do when I'm done, no matter if it's 4 in the morning... I literally just pick up my phone and I call someone.
Is it easy for me to write from a female point of view? Yeah, I am a female. I'm a very sensitive type of guy. I try to put my female hat on and think how a female would think. If I'm watching 'The Notebook,' I'm definitely gonna cry. I cried during 'E.T.' too.
Sometimes you're gonna write a song and it's not gonna be right from the beginning. And you're just gonna have to work through that wall. But if you know something is there, you've gotta just keep doing it until you get it right. So, I'll work on a song for three months if I have to, to get it right.
Most of the time when people work with an artist, they don't give them what they need for the future, they give them what their last album sounded like. So it's like, 'Oh, One Republic needs a song, why don't we send them 10 that sound like 'Apologize?'
When you're making music, it's meant to be shared with people. Sometimes, even if I'm writing a song, someone else brings a vibe. There's something different about it. If someone can play a better bassline than me, I'll let them do it. I'm just here to fit in and see where it goes.
In hip hop, it's a lot more about lacing a hot track. I start it, I help mix it, I help write it, I help produce it, I cut the person's vocals. I'm involved from the beginning to the end of a song. I'm not just giving someone a beat, you know?
Here's the thing... when people start making music, they start borrowing styles from other people, because that's what you do. You start by recreating hip-hop beats you've heard from other people, or you start mimicking other people, or you're just listening to stuff.