I know who I am. I know what I love.
The purer our message, the more compelling it is to consumers.
The luxury customer is increasingly global and increasingly mobile. Their brand journey is not linear. They might browse online and purchase in store, or vice versa.
It's no longer possible to think of the physical and digital as two different worlds.
Burberry was about building a relationship. But it was always about selling an amazing product that you would have forever. Apple is just a deeper relationship with a much broader constituency. Because it's everybody.
An influencer, to me, is someone who shares their journey - the ups and downs - and their approach to their craft or the spark that ignites a new interest allowing people to do more and go further.
At their core, an influencer creates an empowering human connection.
In an era of social everything, we want to spark possibility and opportunity in the creative arts, in real life, person to person.
Great design alone isn't going to yield the results investors are expecting.