There's seven billion people on the planet. It's not about you.
I am not in favour of quotas. Just put the best person into the job. It is not about gender; it is about experience, leadership and vision.
It is one of the most important parts of my job, showing that you can't do it all.
Great brands and great businesses have to be great storytellers, too. We have to tell stories - emotive, compelling stories - and even more so because we're nonfiction.
At Apple, we believe that people with passion can change the world.
If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.
I work through teams. It's the only way I know how to work.
'Balance' is a really big word for me.
In China, you've got six people buying for one child. But the thing is, you've got the largest rising upper-middle class in the world.
You have to realise that I am the third out of six children, and I am raised with very strong core values and a very strong upbringing. I always put myself in other people's shoes.
Forget luxury; as a great company you have to keep evolving.
The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed.
I don't want to be a great chief executive without being a great mum and a great wife.
I'm nearly always at home at the weekends; that's important for every working woman today, not just me. I don't encourage people to come in at the weekend and work; I encourage people to go home and create great families.
I hadn't grown up always aspiring to be a CEO.
I think if I'm guilty of anything, I'm guilty of always being incredibly focused on the task at hand. So wherever I've worked, I've just always tried to do my best, achieve my best, build a great team around me.
You're going to see relationships with technology across anything that's brand. I don't care if that's in home or what you wear. I just think it's a new fact of life.
Just because you're a luxury brand doesn't mean you have to have an attitude.
You know, I think that anything you do at Apple... you feel a tremendous onus. You want to carry on the legacy of what it meant.
The main objective - our soul is our people. And our job is to enrich their lives, change the world. And so I think that's the bigger pressure you put on yourself.
