I think we're getting to the point where everyone's getting fat and everyone's getting allergic, or claims to be allergic to something and people can't walk from their front door to their car without a bottle of water in their hand because they have to hydrate every three and half steps.
If in 1989 I said, 'I have an idea: Bottle water and sell it. And charge more than a beer,' they would have chased me around with a giant butterfly net. The same with paying to watch a television station.
Like a bottle of wine or a promising college quarterback turning pro, C.E.O.'s are similar to what economists call experience goods: you commit to a price long before you know if they're worth it.
You know, you really can't beat a household commodity - the ketchup bottle on the kitchen table.
I have a whole 'Halo' corner in my house. One time, when I went to Bungie, they gave me this awesome 'Halo: Reach' backpack. Usually, when you get stuff like that, it either ends up in the garage or going to charity. But I walk around with that 'Halo: Reach' backpack all the time, and I drink out of my 'Halo: Reach' bottle every day.
I grew up the son of a Seventh Day Adventist minister, so I was really close to the church and sang church music between sips at my bottle, you know? I sat on the piano bench next to my mother. She was the church organist, so that music is deeply inside of me.
The entrepreneurial instinct is in you. You can't learn it, you can't buy it, you can't put it in a bottle. It's just there and it comes out.
In Mexico, when we want to speak deep secrets, we drink pulgue together. It is a drink made from the cactus plant, and when you take the bottle from your mouth, it leaves a string behind, between the mouth and the bottle, like a spider's web. It shows that the truth sticks inside.
I always write 'Magic Potion' on my perfume bottles so when I use them, it feels magical - I make spells in the morning when I put them on.
You guys are the best. I'll see you in a couple of hours. I haven't seen another human being in 13 hours and I'm running out of bottles for my urine. Later guys!
