When my boys were little, I'd throw so many toys at them, but they didn't want to play with any. Then I'd give them a truck, and they would play for hours. I believe the same thing applies to a consumer - edit their choices, and they will be more intrigued.
As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would!
I would say the best toy for any cat is always some sort of dangling item on a string or fishing-rod-type structure.
When consumers purchase a Toyota, they are not simply purchasing a car, truck or van. They are placing their trust in our company.
Everyone says Toyota is the best company in the world, but the customer doesn't care about the world. They care if we are the best in town, or not. That's what I want to be.
It is in Toyota's DNA that mistakes made once will not be repeated.
The hundreds of thousands of men and women at Toyota operations worldwide - including the 172,000 team members and dealers in North America - are among the best in the auto industry.
For much of Toyota's history, we have ensured the quality and reliability of our vehicles by placing a device called an andon cord on every production line - and empowering any team member to halt production if there's an assembly problem. Only when the problem is resolved does the line begin to move again.
I myself, as well as Toyota, am not perfect. I, more than anyone, wish for our customers' cars to be safe.
I am at the top of Toyota and drive cars myself. I was also born with this name.
