Every artiste's shelf life... is their destiny.
It's really clear to me that you can't hang onto something longer than its time. Ideas lose certain freshness, ideas have a shelf life, and sometimes they have to be replaced by other ideas.
I think what you have to do in print is to create even more memorable images and more memorable pieces because what one consumes online or in social has a much shorter shelf life, so to speak, so what print has to have is no more weight, but it has to be something that you can't find so easily online. It has to really stand for print.
Intellectual property has the shelf life of a banana.
Backstreet has been around a long time. Normally, groups like us have a shelf life of two to four years. We always wanted to have a long stay in the music world.
The shelf life of the average trade book is somewhere between milk and yogurt.