With its emphasis on star power, the Obama campaign from Day One emphasized the candidate's perfectly cut presidential presence.
The Obama campaign has adeptly used YouTube and social networks as a relatively thrifty way to do targeted messaging.
The Obama campaign decimated the newly regenerated anti-war movement in 2008. And he definitely isn't anti-war.
The use of data for political purposes wasn't invented by Cambridge Analytica. It started when I was on the Obama campaign in 2007-2008. We invented social media strategy.
The mantra for the Obama campaign and their surrogates has focused on one thing regarding race, which is to take every opportunity to depict the Republican Party a group of rich white racists.
Today, for the first time - and the Obama campaign showed us this - we can go from the digital world, from the self-organizing power of networks, to the physical one.
Victoria got very involved with the Obama campaign, and I stepped back out of it. I thought it was good for her to get some glory. It's hard being married to a celebrity.
Historically, Labour has used technology as a form of control. We would use pagers and faxes to send out messages telling people what line to take. The key learning from the Obama campaign is to use technology to empower your supporters.
The Obama campaign was smarter, quicker on their feet than the Clinton camp.
My entire career has been based around commerce. The Obama campaign was famous for raising boatloads of money online. My question is how do you make conversions better through mobile and e-mail.
