I think there are a lot of hurdles between a normal consumer brand figuring out their mobile strategy - let alone their chat app strategy - and programming a Facebook Messenger chatbot.
Not every time you open Messenger do you want an Uber, but when you do want an Uber, it appears. That is the goal.
I know success; I've done it, but success is not what everyone thinks it is. It's only a tool and a platform for a greater message. That's where my nickname 'The Messenger' comes from. The UFC and a world title are a platform for something greater. For a bigger purpose.
I'm trying to be the messenger for the people that pay attention to me. And those people I want to help inspire because a lot of people maybe think it's - they're too cool for school. That's all I can ever do.
I came into advertising in 1961. I had been turned down for jobs on the Ford account in the late Fifties as 'not their type.' If it hadn't been for Bill Bernbach, I would now be sitting in some luncheonette, continuing my life as a messenger.
Every time you log in to Facebook, every time you click on your News Feed, every time you Like a photo, every time you send anything via Messenger, you add another data point to the galaxy they already have regarding you and your behavior.
It's definitely hard to have relationships. When your life moves so quickly, people generally want replies on messenger apps and sometimes I don't get back to people for two or three weeks.