In the age of social media and dating apps, so many people are able to hide behind their Instagram page or their Raya page or Facebook. And it's like, 'Let's set something up! I want to meet face-to-face.' And 'Take Me' was about, 'Are you going to take me out? Do I have to be the first person to make the move?'
The 21st century is a golden age of personalization. Whether it's customizing our smart phones with our favorite apps or ordering exactly what we need when we need it from Amazon, we increasingly expect a unique customer experience, not a one-size-fits-all model.
There isn't a way to depict the gay community without at least mentioning the existence of online dating apps like Grindr.
What I hope is, over time, users should not have to read a training manual. They should say, 'I totally get the Workday iPad app, because it runs the way my consumer apps run.'
Under the deluge of minute-to-minute text conversations, emails, relentless exchange of media channels and passwords and apps and reminders and tweets and tags, we lose sight of what all this fuss is supposed to be about in the first place: ourselves.
All of the business of selling apps and selling subscriptions is extremely cruelly misunderstood, including by me.