L'Oreal's slogan 'because you're worth it' has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.
A 'treat' is different from a 'reward,' which must be justified or earned. A treat is a small pleasure or indulgence that we give to ourselves just because we want it. Treats give us greater vitality, which boosts self-control, which helps us maintain our healthy habits.
I cannot recall a period when I did not draw; and at school, the studies that were distasteful to me, mathematics and grammar, were retarded by the indulgence of teachers who were proud of my drawing faculties, and passed over my neglect of uncongenial subjects.
Being raised Catholic in a pressure-cooker household besieged by alcohol and bill collectors enforced and heightened a sense of sentry duty in me, the oldest of five children and the one most responsible for keeping everything from capsizing. Wild indulgence was for other people, the non-worriers.
Members of royal families are born into a world of indulgence and entitlement, and the princelings who grow up that way may never have to develop the emotional musculature that will allow them to show self-restraint.
I have a helicopter that I use for U.K. business trips, and I fly myself. I have a yacht in Antibes in the south of France, which is a sort of indulgence, as we only use it for about four weeks a year. The rest of the time, it is chartered out to people as a business.
I always like to say that our brand or our philosophy has always been kind of this marriage between the 'food as indulgence,' and it's also been about 'food as health,' that food is vitality.
It is time to celebrate the New Black Americans - those who have sealed the Deal, who aren't beholden to liberal indulgence any more than they are to the disdain of the hard Right. It is time to praise blacks who are merely undeniable in their individuality and exemplary in their levels of achievement.
Like a lot of snackers, I recognized that snacking is an indulgence and is all about taste.