I love going to conventions, and I love spending time with the fans and going to parts of the world where I wouldn't normally go.
Fantasy stories have almost always been very white and European-focused, and we wanted to tell a story that would feel both more modern and more global. We wanted to attract a diverse audience.
Yeah, so when 'Avatar' came out, the social media world and the idea of fan communities were very new. There were forums and you could obviously go to conventions and talk to people, but it wasn't as clear or easy.
We have a wonderful head of social media and community, Danika Harrod, who has a knowledge of community that's really authentic, and she just loves connecting with people and she's very empathetic to what fans might want.
When you're on the road, fans pay to cheer on their team and boo the other team; that's just part of it. That's what they're supposed to do. I expect it. I think everybody expects that.
I love everyone over at Netflix. They're all fantastic and an absolute joy to work with.