Yeah, so when 'Avatar' came out, the social media world and the idea of fan communities were very new. There were forums and you could obviously go to conventions and talk to people, but it wasn't as clear or easy.
Our experience on 'Avatar' heavily influenced how we approached 'The Dragon Prince' and how we built our team.
On 'Avatar', I learned that it's worth taking some risks and doing some weird little things with characters or having an off-joke here and there, even if it's only for 5 percent of the audience.
In the James Cameron blockbuster 'Avatar,' 3-D cinematography is the real star. The bugs and crawling creatures seem to slither into the theater seats. The floating mountains of the planet Pandora hover gloriously overhead. And the Na'Vi, Pandora's 10-foot-tall, blue-skinned natives, come convincingly to life.
The remarkable thing about 'Avatar' is the degree to which the technology is integral to the story. It is important to show Pandora and its Na'Vi natives in 3-D because 'Avatar' is fundamentally about the moral necessity of seeing other beings fully.
If you look at 'Avatar,' could you imagine if you did 'Avatar' for 50 million dollars? It would be ridiculous! You would almost be getting laughs from the audience, unless you got a real indie director to do something incredibly stylised.
Look at 'Avatar:' the foreign ticket sales were over twice the domestic returns. The mind boggles at those kinds of numbers, but that's what you get when you effectively reach out to a global audience. If that kind of thing came to comics, it would undoubtedly change how people perceive the mainstream industry.