Here's the lines I draw: I never say something I don't believe - ever, ever, ever; and I won't endorse a product I don't like and use. When the cameras are off, we are who we are when they're on.
It's a true honor to have the endorsement of the Kentucky Professional Fire Fighters.
If you'd said to me when I was 21, 'You're going to get into parliament, be a senior minister of state, shadow health secretary, shadow home secretary, a privy councillor, be endorsed by the Times as a candidate for Speaker, have four novels published, and then have great fun after you retire,' I'd have said, 'That sounds like a good life.'
To be in 'Vogue' has to mean something. It's an endorsement. It's a validation.
Evangelicalism's moral values are now articulated by reality stars like the Duggar family, who Mike Huckabee embraced, and 'Duck Dynasty,' whose patriarch, Phil Robertson, endorsed Cruz. Palin herself, an evangelical darling in 2008, has had two reality TV shows: 'Sarah Palin's Alaska' and 'Sarah Palin's Amazing America.'
I do not have a merchandise line. I don't sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.
I started my company with virtually no funds behind it - no big marketing budgets - and that worked in our favor with Millennials, who put us on the map. They can spot a paid endorsement a mile away and are completely turned off by it. Instead, they are heavily influenced by authentic experiences.
There was a time when the Republican Party could discuss possible reforms to our gun laws: Ronald Reagan himself endorsed the Brady Bill and the assault weapons ban that passed in 1994.