Since its founding, I've been friends with ModCloth's cofounders and many of its executives and investors. I have long imagined we would one day belong under one roof with that brand as a force in the future of apparel.
I do not have a merchandise line. I don't sell knives or apparel. Though I have been approached to endorse various products from liquor to airlines to automobiles to pharmaceuticals dozens of times, I have managed to resist the temptation.
I started my modelling career by sending my pictures to American Apparel and eventually meeting my friend Petra Collins, who started shooting me for magazines around New York. I ended up signing a modelling contract with Wilhelmina Models a couple of years later.
As a longtime fashion enthusiast and the architect of the YMCMB lifestyle, it makes perfect sense to partner with the esteemed Bravado and move into fashion and launch my apparel brands.
I am excited to bring elements of my lifestyle to the masses with the Rich Gang, and with Lil Wayne to be able to share the feel of our labels with the YMCMB Apparel brand.
I had to give Justin Bieber a lot of shirts - he's a friend of the team, and we got a lot of love for Justin Bieber. I like the apparel business. That's another $100 million per year, easy.
I spend a lot of time in American Apparel.
I do California casual a little bit better than really small European cut, tight apparel But I can rock some Gucci when I need to. I say this as I'm wearing Adidas sweatpants and a ten-year-old Chrome Hearts T-shirt.
I love going to Topshop, Urban Outfitters and American Apparel, I'm in love with their jackets.
It's just an honor to be part of an apparel brand like Reebok.
