From the age of 14 to about 20, I bombarded record companies and DJs with my demos. I was desperate to get it out there. Most of the time, I got nothing back.
I'd been sending out demos and CDs for years. I knew my stuff was good enough, but I was getting nowhere. Then, three people - my future manager and two publishers - happened to send one of my tracks to EMI publishing in the same week. All of a sudden, they were interested!
When I was doing 'In the Heights,' I was the co-music supervisor for 'The Electric Company' on PBS, so I was writing songs all day, doing the show, staying up until 3 A. M. Writing more songs, recording demos in the intermission in my dressing room.
Just about the entirety of the first album, 'Brown Sugar,' I wrote it, the majority of that record in my bedroom in Richmond. And all of the demos for it were done on a four-track in my bedroom. I think EMI was a little leery of me being in the studio producing it on my own, which is what I was fighting for.
There was nothing more I wanted to do than to see my dad react well to my music. I still do. I send him my demos all the time.
There is not, in my view, a single European demos.
At the time, I was making good money doing background work and demos.
On our early demos, I was really frustrated with my recorded sound. I'd tell my dad, 'Dude, I want more 'cut' on my guitar - I want more treble.' And he'd say, 'Now, son, you don't want that. It'll hurt your ears.' But my dad just didn't understand.
My first production job after M.I.A. was actually the xx, but they didn't like what I did, and at the end of the day, we used their demos.
Guru was actually who A&R'd and got Lord Finesse signed because he used to listen to the demos at Wild Pitch. And he was the one who actually said, ‘Yo, this Lord Finesse guy is dope.' And Stuart Fine signed him to Wild Pitch. That's how we became labelmates.
