I'm horribly hands-on, I'm afraid. I like to read every caption.
I woke up one day and there were loads of calls on my phone. My best friend was like: bro, go to Drake's Instagram. So I went and saw my big head on there, a picture and a caption or whatever, and it was 'Top Boy' related. Long story short: we got in contact and had a few conversations about him being a big fan of the show.
I know I have a caption that I'm going to use when somebody tells me something I've never heard before. It's very rarely a thought, a philosophy, when somebody says, 'Oh, I don't like cheese' or 'Oh, I think the government should be overthrown,' because so many people share these thoughts. But what people don't share is stories.
Legendary photographer Annie Leibowitz persuaded us to pose in our underwear. When the magazine hit the stands we were horrified to see the caption 'Go-Go's Put Out.' Regardless, I was extremely excited to see us at every newsstand on every corner, our faces on the cover of 'Rolling Stone!'
Without touching my subject I want to come to the moment when, through pure concentration of seeing, the composed picture becomes more made than taken. Without a descriptive caption to justify its existence, it will speak for itself - less descriptive, more creative; less informative, more suggestive - less prose, more poetry.
To tell you the truth, I used an Instagram filter called Ginza to share a snippet of the song - I simply left the name in the caption in case anyone wanted to use the same filter. But everyone started calling the song 'Ginza.'
Nowadays, you can't broadcast dodgy special effects and then put up a caption saying, 'Sorry, this is what the budget was.' You have to do it with high production values because the audience has been spoilt by the special effects on things like 'The X Files' and 'Independence Day.'