I think from the very beginning with 'We Are Young,' there was never any question about where we wanted the song to go and what we wanted it to sound like. And we knew that we wanted it to be big, we wanted it to be booming over the speakers at an arena or something.
I worked in a Starbucks that wasn't very popular - before the big coffee boom in London. My boss didn't take kindly to my incessant sitting. I was like, 'Look, I've dusted everything, the stockroom is all figured out... I would rather sit now so I have the energy when a customer does come in.'
Ten years ago I was not heavily involved in the film world but on reflection it was a boom time with the mineral boom happening, so there was immense growth for industrial training films, documentaries to do with the mining, and the outback world.
What they're not ready for is guys like you and I and Nails and all the other gnarly gnarlingtons in my life, that we are high priests, Vatican assassin warlocks. Boom. Print that, people. See where that goes.
I think it's really strange for somebody that's probably never been in the public eye. All of a sudden I was 'big time' - boom, it all just happened.
And it's interesting, when you look at the predictions made during the peak of the boom in the 1990s, about e-commerce, or internet traffic, or broadband adoption, or internet advertising, they were all right - they were just wrong in time.