Virginia Postrel
Virginia Postrel

Cosmetics makers have always sold 'hope in a jar' - creams and potions that promise youth, beauty, sex appeal, and even love for the women who use them.

Virginia Postrel
Virginia Postrel

Like the rest of the genetic lottery, beauty is unfair. Everyone falls short of perfection, but some are luckier than others. Real confidence requires self-knowledge, which includes recognizing one's shortcomings as well as one's strengths.

Virginia Postrel
Virginia Postrel

Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make the ideal real. It depends on a special combination of mystery and grace. Too much information breaks the spell.

Virginia Postrel
Virginia Postrel

European nations began World War I with a glamorous vision of war, only to be psychologically shattered by the realities of the trenches. The experience changed the way people referred to the glamour of battle; they treated it no longer as a positive quality but as a dangerous illusion.

Virginia Postrel
Virginia Postrel

Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.

Virginia Postrel
Virginia Postrel

America is a mosaic not of groups but of individuals, each of whom carries a host of cultural influences, some chosen, some inherited, some absorbed by osmosis. That mosaic is held together by the pursuit of happiness, the most powerful mortar ever conceived. Left alone, it will long endure.

Virginia Postrel
Virginia Postrel

The SAT is not perfect. We all know smart, knowledgeable people who do badly on standardized tests. But neither is it useless. SAT scores do measure both specific knowledge and valuable thinking skills.

Virginia Postrel
Virginia Postrel

Religion, art, and science flourish best in a free society. True, freedom does not afford much opportunity for grand gestures. It has little room for martyrs. But life is not supposed to be about dying well. It is about living well.

Virginia Postrel
Virginia Postrel

The definition of an 'operating system' is bound to evolve with customer demands and technological possibilities.

Virginia Postrel
Virginia Postrel

Living with a single kidney is almost exactly like living with two; the remaining kidney expands to take up the slack. (When kidneys fail, they generally fail together; barring trauma or cancer, there's not much advantage to a backup.) The main risk to the donor is the risk of any surgery.

Virginia Postrel
Virginia Postrel

When 'Buffy the Vampire Slayer' premiered on the WB Network in 1996, American culture was in trouble. Americans were bowling alone, pursuing individual interests to the detriment of the communal good. Business leaders were celebrating creativity and neglecting discipline. Nike's 'Just do it' ads were teaching young people to break the rules.

Virginia Postrel
Virginia Postrel

Behind the criticism of fashion as an artistic medium is a highly ideological prejudice: against markets, against consumers, against the dynamism of Western commercial society. The debate is not about art but about culture and economics.

Virginia Postrel
Virginia Postrel

The glamour of air travel - its aspirational meaning in the public imagination - disappeared before its luxury did, dissipating as flying gradually became commonplace.

Virginia Postrel
Virginia Postrel

Habituation is indeed a fact of human psychology. That's one reason we like novelty, including different cuts of jeans.

Virginia Postrel
Virginia Postrel

Most of us cluster somewhere in the middle of most statistical distributions. But there are lots of bell curves, and pretty much everyone is on a tail of at least one of them. We may collect strange memorabilia or read esoteric books, hold unusual religious beliefs or wear odd-sized shoes, suffer rare diseases or enjoy obscure movies.

Virginia Postrel
Virginia Postrel

By giving unusual people an easy way to find one another, the Internet has also enabled them to pool rare talents, resources, and voices, then push their case into public consciousness. The response, in many cases, is a kind of hysteria.

Virginia Postrel
Virginia Postrel

When I was in college, I wanted to be editor of 'Reason' when I grew up. It was an impractical ambition, especially since the magazine was located in Santa Barbara, way off any journalist's normal career path.

Virginia Postrel
Virginia Postrel

Some of the higher price of L.A. real estate does reflect the intrinsic pleasure of living there, as I'm reminded every time I walk out my door into the perfect weather.

Virginia Postrel
Virginia Postrel

If you default on your Visa bill, nobody comes to repossess your refrigerator or auction off your shoes. The biggest penalty you'll face is trouble getting future credit.

Virginia Postrel
Virginia Postrel

Medicare is immune from the competitive pressures that force private insurers to pay attention to what patients and doctors want.