Being Uber means being efficient.
At Uber, we say, 'Always be hustling.' Even if you are an introvert and you haven't got hustle in you, you better get a co-founder who does. And if you haven't got enough hustle to find a co-founder who's got hustle, it's going to be tough. You've got to have a little hustle in you.
Imagine if we could create the most just workplace in the world. We would naturally be a magnet for all the great minds out there.
The regulatory systems in place disincentive innovation. It's intense to fight the red tape.
If there was a mobility service that's cheaper than owning a car, more reliable, and you get to sit in the back seat instead of being stressed out in the front seat, why would you own a car?
Millennials aren't buying cars anymore. They don't want to drive. They don't want to own these cars. They don't want that inconvenience.
We want transportation as reliable as running water.
Uber is efficiency with elegance on top. That's why I buy an iPhone instead of an average cell phone, why I go to a nice restaurant and pay a little bit more. It's for the experience.
If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more cars on the road. And if you have more cars on the road, then your pickup times are lower, your reliability is better. The lower-cost product ends up being more luxurious than the high-end one.
After Scour, I started a company called Red Swoosh. The idea was to take those litigants who sued us for a huge amount of money and turn them into customers with the same technology. I wanted to get them to pay me. It was a revenge business.
I call it dark energy. If you are unreliable, customers just disappear.