Needless to say, nobody is born an avid gamer.
On my business card, I am a corporate president. In my mind, I am a computer programmer. But in my heart, I am a gamer.
We want to create a kind of cycle where casual gamers are gradually growing up to become passionate players.
Video games are meant to be just one thing: Fun! Fun for everyone.
People will buy hardware just to buy a single game if the game is really compelling.
At Nintendo, we do not run from risk. We run to it.
Many things we can't do are simply because we think we can't do them.
If we reduce the number of employees for better short-term financial results, employee morale will decrease. I sincerely doubt employees who fear that they may be laid off will be able to develop software titles that could impress people around the world.
Entertainment is there to improve people's quality of life. After your basic needs, there's entertainment.
Regardless of age, gender, or game experience, anyone can understand Wii.
The heart of the matter is that everybody starts video games as a beginner. Then, after going through a lot of experiences and becoming more and more fond of video games, they become the experts.
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.
We are trying to capture the widest possible audience all around the world. In other words, we are trying to capture the people who are even beyond the gaming population.
In general, no engineer hates higher performance.
Even before the advent of smart devices, we employed touchscreens for our games with Nintendo DS, and we also adopted accelerometers for our Wii Remotes faster than smart devices did.
Personally, I think that users should be able to use all the functions of a console video game machine as soon as they open the box.
We really must recover our financial performance and take Nintendo back into the position in the marketplace where it is well appreciated.
People sometimes ask me what I did when I was hired at HAL. The answer is that I was a programmer. And an engineer. And a designer. And I marketed our games. I also ordered food. And I helped clean up. And, it was all great fun.
I never think in terms of how we can compete against the other companies; rather, our primary focus is to make consumers feel the uniqueness and attractiveness of our products.
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.
