A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.
The first step in exceeding your customer's expectations is to know those expectations.
You see a person when you look in the mirror that no one sees but you. Other people see a person when they look at you, but you're not that person, either.
In marketing you must choose between boredom, shouting and seduction. Which do you want?
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
Have you heard of this new thing called the internet? It's giving people new expectations. It's allowing them to become their own expert. Knowledge lies anxious at their fingertips. Gloss over the truth in your advertising and you'll quickly be dismissed as a poser.
Words are mere shadows cast by ideas. But the ideas they represent are real.
A meaningless statement remains meaningless no matter how often it's heard.
Lives, like money, are spent. What are you buying with yours?
People don't trade money for things when they value their money more highly than they value the things.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
A visual image is a simple thing, a picture that enters the eyes.
Strings of gravity vibrate at a different frequency than strings of light.
Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school.
A good story often increases the salability of an item without increasing its actual value.
