Katrina Lake
Katrina Lake

Ironically, I think some of the inspiration around Stitch Fix is really what was great about stores in the heyday of stores.

Katrina Lake
Katrina Lake

I find it is a bad habit to look at social media before bed, so I try to read something on paper - not on my phone - before I go to bed.

Katrina Lake
Katrina Lake

My goal was to have a company off the ground by the time I graduated. But the worst-case scenario was I would have an MBA and a lot of opportunities ahead of me.

Katrina Lake
Katrina Lake

I've always enjoyed shopping and loved fashion, but my interest as an entrepreneur was definitely more about the opportunities I saw to change the future of retail. My sister was a buyer in New York, and she knew my body and my style, and she could find me things I loved. I thought, 'What if everybody had access to this kind of experience?'

Katrina Lake
Katrina Lake

The idea of going somewhere where the salesperson is able to personalize the retail experience for you doesn't work anymore. Stitch Fix is an opportunity to provide a service for people who are looking for more than just buying the cheapest thing with one-day shipping.

Katrina Lake
Katrina Lake

As a consumer, you don't want to choose from a million pairs of jeans. You just want the one pair that's going to fit you and look great on you.

Katrina Lake
Katrina Lake

Clearly define what success means for you. Set short-term and quarterly career goals with your manager that will help lead you to your long term goals.

Katrina Lake
Katrina Lake

Not a manager or an executive yet? It's not too early to practice. Many companies are always looking for people to volunteer to help coordinate happy hours, onboard new employees, or plan the holiday party.