The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.
Paying extra for prime placement can often pay off.
Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy.
Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs.
To be a dean, you have to be a salesman as well as a scholar.
I think part of the problem that the Republicans have is that the base has, in many cases, certain litmus test issues on which they are black and white on their thinking.
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
Consumer behaviour changes in a glacial fashion.
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
The president can't succeed without Congress, and Congress can't succeed without the president. The image of one depends on the image of another. It is not a zero-sum game.
The federal government should not be in the business of initiating and administering short-term incentive programs designed to shape consumer purchase behavior.
Understanding place is critical to achieving corporate growth.
Every company, large and small, has an impact on health.
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
When times are good, there is budget available for increased research on secondary products or customers.
Consumers around the world are excited to share common experiences.
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.
If there is cultural imperialism, it is definitely American.
The skills associated with knowledge creation are totally different from the skills associated with production.
Younger people obviously are more likely to openly express their political affiliations in terms of gear.
