Customer loyalty comes from consistent experience. They learn to count on you.
If you're going to do a job, do it right. If you're going to throw a birthday party, make it amazing. If you're going to do anything, do it awesome.
I don't think my wheelhouse is comfortable in Wall Street. My wheelhouse is small-town America.
Money has no feelings.
You have to live in reality: not in what might happen but what is happening.
We deliver. We are consistent. Customers trust us. Our restaurants are cleaner than most. Our meats are natural, the bread is best in class, the chips are best in class, and we are a group of very systemized and disciplined operators.
I was a bit of a rebel.
When I see kids who naturally get A's and who naturally score high on tests and the teachers naturally like them because they require the least amount of management - when they come out into the real world, I find they're very poor at getting through obstacles. And life is about solving obstacles.
I think the kids that struggle are way more prepared for real life.
We have more franchisees that want to pay us money than we have locations to go into.
I choose to hunt, and I choose to fish. Everything I've done has been totally legal.
I don't hunt big African game anymore.
Could we grow faster? Yes. But I don't want to be the biggest. I want to be the best at what I do.
I assumed when I was first selling the franchises that everyone would be as excited as I was to wake up in the morning to bake bread and slice vegetables.
Government intervention only hurts; it doesn't help.
My customers come and go, cycle in and out. They eat others' foods, too. It's cool. They move on, and they come back. My quality, in food and execution, speaks for itself.
I've always liked food - a lot.
I wanted all my stores to be the same, to offer the same customer experience, whether I was there or not.
It's so difficult to make the money we produce at Jimmy John's.
My airplanes are necessary machines, as necessary to this business as our meat slicers.
