Jimmy Iovine
Jimmy Iovine

Apple Music is trying to create an entire pop culture experience that includes audio and video. If South Park walks into my office, I'm not going to say, 'You're not musicians.' We're going to do whatever hits pop culture smack on the nose.

Jimmy Iovine
Jimmy Iovine

Music industry's a fragmented mess.

Jimmy Iovine
Jimmy Iovine

I didn't have any sophistication. I didn't really have any great taste or anything like that. I was just a kid from Brooklyn. But what I learnt is the why, the how. The work ethic.

Jimmy Iovine
Jimmy Iovine

I really think that education is ground zero for fixing anything.

Jimmy Iovine
Jimmy Iovine

I'm happy with studio infiltration, but I'm thrilled when I see 12- to 20-year olds walking down the street with Beats and not two-dollar earbuds.

Jimmy Iovine
Jimmy Iovine

When there's something I need to focus on, I'm like a dog with a bone.

Jimmy Iovine
Jimmy Iovine

I follow cool. When I went up to see Steve Jobs, I said, 'The party's at this guy's house.'

Jimmy Iovine
Jimmy Iovine

There are geniuses, savants; I'm not one of them. I work hard, I see where popular culture's going to move, but I've gotta keep having information pumped into me. I look under every rock.

Jimmy Iovine
Jimmy Iovine

I'm interested in listening to the people who walk in the door. If your ego and your accomplishments stop you from listening, then they've taught you nothing.

Jimmy Iovine
Jimmy Iovine

I didn't feel comfortable as an executive. I felt comfortable around artists and record producers... and then I found my niche: I gotta find great producers, and I produce them.

Jimmy Iovine
Jimmy Iovine

If you get 100 million streams on a song and you're only being paid on 20 percent, the check's not going to look good. The money's not going to look fair.

Jimmy Iovine
Jimmy Iovine

Artists have to be represented properly and paid properly.

Jimmy Iovine
Jimmy Iovine

If you are not frightened, you are not original.

Jimmy Iovine
Jimmy Iovine

If you tell a kid, 'You've got to pick music or Instagram,' they're not picking music.

Jimmy Iovine
Jimmy Iovine

Just because you like something, that doesn't mean that you have a feel for it.

Jimmy Iovine
Jimmy Iovine

In the entertainment business, everybody is desperately insecure, and the guys in Silicon Valley seem to be slightly overconfident.

Jimmy Iovine
Jimmy Iovine

I'm trying to help Apple Music be an overall movement in popular culture, everything from unsigned bands to video.

Jimmy Iovine
Jimmy Iovine

No one repeats a word I say without imitating my voice; it drives me out of my... mind.

Jimmy Iovine
Jimmy Iovine

My proudest thing in my career is that I was able to change it three times. And I'm happy about that. I couldn't have done the same thing my whole life; I would've gone nuts. I couldn't do it, because I do things based on impulsive excitement, and I'm just not that guy that can do something for 50 years and be excited about the same thing.

Jimmy Iovine
Jimmy Iovine

When I feel fear, I train myself to move forward.