Ben & Jerry's is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.
Look at your business and the activities that you undertake. Then, start to think about not just your economic concerns, but about social and environmental impacts that businesses have.
I like that Ben & Jerry's is willing to speak out about social and political issues that aren't always safe - but are the right thing to do.
I eat many different ice creams. I'm not an ice cream snob, although I do think Ben & Jerry's is the best. But I'm happy to eat anybody's ice cream, really. As long as it's good.
Ben & Jerry's evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.
The reality is that most companies are not about any values at all - they are about making money. It is extremely rare for a business to stand for anything because most businesses don't want to alienate potential customers, and if you believe in anything you are going to alienate someone.
One of the great things about Ben & Jerry's for me is that not only is it delicious, but I get it for free.
