Jenny Packham
Jenny Packham

Sometimes simple accessories are all you need when your dress speaks for itself.

Jenny Packham
Jenny Packham

Accessories are the perfect way to add something special. A hair comb or a beaded clutch can be a lovely detail to finish your bridal look.

Jenny Packham
Jenny Packham

With the bridal wear I love the fact that people show me their pictures about what I've done for their special day. It's lovely that I'm a part of someone's history.

Jenny Packham
Jenny Packham

With a wedding gown, I have to make sure that people fall in love with it and that the details are very specific and special. There has to be a big story behind it and a great deal of integrity when it comes to the design.

Jenny Packham
Jenny Packham

There is definitely a 'red carpet moment' to a bride's wedding day, but when designing for bridal, it is important to focus on the details that will captivate and capture the imagination of the bride - she has to fall in love with the gown.

Jenny Packham
Jenny Packham

When I design, I think about the desire someone might have for it and why. I want them to fall in love with it.

Jenny Packham
Jenny Packham

There is such an emotional connection between the bride and her wedding dress, whereas in ready-to-wear you may just be focusing on color or prints for that particular season.

Jenny Packham
Jenny Packham

Wonderbra is such an iconic brand with strong design values and great sense of humour.

Jenny Packham
Jenny Packham

Think about the style of the occasion before you plan your outfit.

Jenny Packham
Jenny Packham

With the Bond girls, they've always been these sexy but quite strong women, and that's a nice combination to design for.

Jenny Packham
Jenny Packham

We've found that the more niche you are, the better off you are.

Jenny Packham
Jenny Packham

I always design with the occasion in mind, so I particularly enjoy creating bespoke pieces; it's always an exciting challenge for me creatively.

Jenny Packham
Jenny Packham

I hated the '80s for years, and now I look back and think, actually, there was something really cool about it.

Jenny Packham
Jenny Packham

If I can get someone to put on a dress, walk in a room, have them feel great, and have everybody think that they look lovely, too - that's my job, as far as evening wear goes.

Jenny Packham
Jenny Packham

Sometimes you listen to a piece of music that inspires a collection. You listen to the music, which creates the mood, which creates the clothes.

Jenny Packham
Jenny Packham

All I ever aim to do is make beautiful evening wear.

Jenny Packham
Jenny Packham

A lot of my designs are inspired by the 1930s, when people were fabulous at dressing up. Then it just all kind of fell away.

Jenny Packham
Jenny Packham

Don't be too influenced by what's 'in fashion.' Just be a bit more individual about it.

Jenny Packham
Jenny Packham

I love Elizabeth Hurley. I have met her on a few occasions and was stunned by her beauty and her attitude. Very cool and easy going.

Jenny Packham
Jenny Packham

I think, for us, as an evening wear line, anytime someone on the red carpet wears our dress, it's an endorsement.