Our take was that if we are going to support our customers, we have to help them with video distribution, whether that is iPad, TV, small screen or large screen.
When it comes to meetings and preparing for that, it doesn't matter if it's a meeting with the U.N.; with a large operator, CEO, or chairman; or if I have an internal meeting - in all cases, I know that the energy and the engagement in every discussion is extremely important.
When you start losing market share, it's really tough to gain it back; you need the product portfolio and presence in many markets.
We want to be on the edge of technology all of the time. We think long-term.
In order to have the next generation of modems, you would need to pour in even more R&D spending. We came to the conclusion that we're going to have a tough time to really see that we are going to succeed in the modems business.
I think that we are trying to put data communications, telecommunications and media communications together and be the No. 1 player there.
For every $10 you reduce the price of the smartphone, 100 million more people will buy them.
Men can't do much to change; we have to wear suits, although I never wear a tie, apart from in Asia sometimes. So I decided to grow my hair.
I was taking a break from university so I could play handball full-time for a year.
Today there are two points where a car manufacturer has interaction with you as an owner of a car. One, you buy the car. Two, you go to the car shop to repair the car.
I need to build my team around my weaknesses.
What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
When I look into the Ericsson's mobility report that has predictions till 2018, the majority of people having mobile broadband by 2018 will be on 3G.
I have rules for everything.
The infrastructure we provide is the same in a remote town in Africa or New York or an archipelago in Sweden: we use the same system, and the chips inside the phone are the same.
Even if you buy a Finnish, Korean or American phone - it will be Ericsson on the inside.
We do a lot of consumer research. Consumers believe the smartphone will be the remote, meaning that it will orchestrate a lot of things. So maybe you will take your connectivity with you to the car.
You don't need to recall 100,000 cars because you need to fix something. That can be done with a download of software.
You're going to see this 'Internet of things' start demanding network performance and making the networks much more aware of what is on top of them.
We want to be number one, from the ingestion of content to the play-out to any type of channel. Everything between there, you should see Ericsson if you are a broadcaster, telecoms operator, or cable operator.
