Donald Norman
Donald Norman

Readers always seem to think that the author has some control over the design of their books.

Donald Norman
Donald Norman

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format.

Donald Norman
Donald Norman

I believe that the Apple Shuffle is an excellent compromise among the conflicting requirements of simplicity, elegance, size, battery life, and function.

Donald Norman
Donald Norman

If you think the products don't match what you want from a product, don't buy it.

Donald Norman
Donald Norman

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available.

Donald Norman
Donald Norman

A big ethical question is what happens after people stop using the device. Does it degrade the environment? Could it have been designed so it would actually be good for the environment?

Donald Norman
Donald Norman

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in.

Donald Norman
Donald Norman

The problem with emotion was that it was clearly something important, but-at least according to the old philosophy-it was something to overcome.