When you have a model that's worked very well, it's very hard to change.
I'm probably not creative or talented enough to create an especially compelling piece of content, but I really do enjoy watching a great movie or TV show.
I feel like there's a lot of noise in the social space. The Vines and Instagrams of the world are gaining traction, and their solutions are perfect for their communities.
People just don't sit down and just watch TV at night. Between cellphones, television, video games, the Internet and instant messaging, people are just spending their time in different places.
In Delicious's case, it's a great brand that belongs in Silicon Valley.
There are a handful of talented individuals that are always going to do a better job. If you look at the amount of TV shows or movies, there's only a handful that rise to the top.