I played with different words like 'home run,' 'megahit,' and they just all sounded kind of 'blah.' So I put in 'unicorn' because they are - these are very rare companies in the sense that there are thousands of startups in tech every year, and only a handful will wind up becoming a unicorn company. They're really rare.

There are only a handful of designers that influence other designers, and I have to keep one step ahead of the game.

There are over 2,000 direct clones of the Groupon business model. However, there's an equal amount of proof that the barriers to success are enormous. In spite of all those competitors, only a handful are remotely relevant.

Back in 2001, my first start-up was mentioned in the 'New York Times' and 'USA Today.' I figured that would drive thousands of visitors to the site and tons of new business. Instead, only a handful of people visited our site, and not much business came of it at all.

Until recently, Hollywood offered only a handful of roles to actors of color. The majority of my opportunities have fallen into two categories: Scary Black and Funny Black.

There are a handful of talented individuals that are always going to do a better job. If you look at the amount of TV shows or movies, there's only a handful that rise to the top.