Millions of Americans, older people, are on the Internet, watching pictures of their kids because they all moved to cities.
I stopped looking at people as demographics, groups, personas. I said: let's look at people as individuals, how do they act. Because two people who look the same, might act differently.
We never fought for the popular vote. There was no economical reason, and there was no reason based off the system of our Constitution to do so. We needed to win 270, and to do so we needed to win in certain states, and we needed to target registered voters that had a low propensity to vote and propensity to vote for Donald Trump if they come.
Mr. Trump understands the value of digital operations.
The day I graduated, I skipped the ceremony to go straight to California for the dot-com boom.
I would say my weakness is the political encyclopedia, but I don't think it matters that much for what Trump needs.
When I showed up at the RNC for my first meeting, I expected them to be my enemy. I was told that by many in Trump world. But I learned very quickly that for everyone to be successful, we need to be working hand in hand.
You have to make people feel things. I think that's what commercials are, from a commercial for a car, a phone or anything that might be, they want to do it. The first iPhone was sold by how exciting it was to hold pictures of your family, not how great a phone it was.
Do I think there's a fight against the media and the Democrats? Yes, but I think it's one that's done with our heart and our minds. I don't believe that it's ever something being done with the fist.
I'll tell you as one of the lead Trump people and the campaign manager of the army of Trump, that I would never want any single person to do anything violent against anyone.
The Trumps will be a dynasty that will last for decades, propelling the Republican Party into a new party.
I think that when the left found out that Facebook, a tool built by Silicon Valley, helped elect President Trump, they weren't very happy.
You can't just take and sample size a few hundred people and decide that what you think 200 - almost 200 million people are going to vote and go do. It's a complex country.